Your Guide to Building & Securing
a Lasting Business Legacy

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Exploring topics affecting small businesses in Texas

When to Take Falls and When You Shouldn’t

when to take falls and when you shouldnt

The entrepreneurial journey is rarely a straight path. 

It’s a road filled with twists and turns… 

Each bend presents its own set of challenges and opportunities. 

On this journey, encountering difficulties is part of the process, essential for growth and forging resilience. 

Yet, not every hurdle needs to be a stumbling block. 

Some can be tweaked around or even avoided entirely, sparing needless setbacks. 

So, think about this: how do we tell apart the obstacles that strengthen us from those we’re better off avoiding? 

Isn’t this discernment a key ingredient to success?

How to embrace the falls

Let’s get specific about how some businesses turn obstacles into opportunities.

Adapt to changes

Picture a small electrical contracting company in a competitive market.


New, complex smart-home technologies are emerging. 


Rather than shy away, they see an opportunity. 


The owner decides to host weekly training sessions for their electricians, bringing in experts to teach the latest tech. 


This move not only keeps the team up-to-date but also positions the company as a go-to for modern electrical solutions.

Leverage unique skillsets

Next, think about a local landscaping business. 


They’re battling low-cost competitors and feeling the pinch. 


Instead of slashing prices, they shift focus. 


They start offering specialized services, like native plant landscaping, appealing to environmentally conscious homeowners. 


This niche service, rooted in local ecology knowledge, sets them apart and attracts a dedicated clientele willing to pay more for specialized expertise.

Build a network

Lastly, a family-owned welding shop faces a downturn. 


Jobs are scarce, budget tight. 


The owners brainstorm and launch a series of weekend welding workshops for hobbyists and DIY enthusiasts. 


This initiative not only generates additional revenue during slow periods but also builds a community around their business.


And it leads to more word-of-mouth referrals.


In each of these cases, the businesses face challenges head-on. 


They’re proactive, thinking outside the box to find solutions that not only solve immediate problems…


But also pave the way for future growth and differentiation.

Trap of overexpansion

Growth is good, but too much, too fast? 


That can be a problem. 


Imagine a local landscaping company booming with requests. 


They might think, “Let’s open three new locations!” 


However, rapid expansion can strain resources and dilute quality. 


The key? Expand, but do it steadily


Make sure you have the infrastructure and talent to support each new venture.

Staying alert to market shifts

Markets evolve (businesses should too). 


Let’s say there’s a traditional masonry business, but the demand is shifting towards eco-friendly materials. 


If they ignore this trend, they risk falling behind. 


Keeping an ear to the ground, attending industry workshops, and being open to change, among other things…


They can help you get around these sudden shifts successfully.


In these scenarios, the right choice is to step back, assess, and maybe take a different path. 


In other words, don’t force it.


Balance ambition with careful planning and be open to adapting as needed.

How to build resilience

Being tough and adaptable isn’t just helpful.


It’s essential


It’s what keeps you going when times get tough. 


Here’s how to build that kind of strength:

  1. Build a Strong Support Circle

You don’t have to do it all alone. 


Think about a local plumber who joins a trade group. This isn’t just about business contact. It’s also about finding people who get what you’re going through… 


And can offer a helping hand or a listening ear when you need it.

  1. Never Stop Learning

Things change fast, and keeping up is crucial. 


Say you have a small landscaping business. Learning about new gardening techniques or ways to run your business better can keep you one step ahead. 


Whether it’s from a book, a class, or a YouTube video, you should keep your skills sharp.

  1. Be Smart with Money

If you run a garage, keeping a close eye on what you’re spending and earning can help you make good choice. Like when to buy new tools or hire more help. 


In other words, be resourceful with what you have.

  1. Know When to Stick With It and When to Change

Sometimes you need to keep pushing, but other times, a new approach is better. 


If you own a hardware store and a certain product isn’t selling, maybe it’s time to try something else. 


But if your unique customer service is what brings people in, keep that going strong.


Building resilience means putting together a toolbox of skills and attitudes that help you handle whatever comes your way. 


For people running their businesses (especially in trades or blue-collar work), this means: 


  • good people around you

  • always learning

  • keeping an eye on your finances

  • knowing when to stay the course or try something new


This way, you’re ready for the ups and downs of running a business.

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